Wednesday, September 2, 2009

Megan Fox to replace Beyonce in Armani ads



'Transformers' star Megan Fox is all set to replace pop diva Beyonce Knowles as the new face of designer label Armani's fragrance and fashion campaign.

The 'Crazy in love' singer was signed up to promote the brand's fragrance Emporio Armani Diamonds in 2007 and ppeared in a major publicity drive for the scent, according to Fashionologie.com.

But bosses at the fashion house have now lined up her replacement, the 23-year-old star, who will take over the promotion of the perfume line and a new clothing collection.

Fox was earlier reported to be the replacement for popstar-turned-fashion designer Victoria Beckham as well to promote the inner wear line of the same label.

Beckham had refused to renew her contract with Armani as she wished to concentrate on her own designer label.

Megan is taking over the world!