Britney Spears, once merely "the face" of Candies, is designer and inspiration for the new Britney for Candies line introduced in July and sold exclusively at Kohl's. The tweens-and-up collection of sassy separates and dresses ranging from $14 to $78 is reportedly flying off the racks. Brit has a hit.
According to Lainie List, the executive vice president of merchandising for the Iconix Brand Group, which owns the brand, the collection mirrors the pop star's own personal style. "She's not always done up," says List, adding that customers are particularly responding to "clothes we see her wear a lot," such as a super-short dress over leggings or tights, short shorts and a top of layered ruffles. "There's a California chic girliness that she's known for," List says. As for sales? "Fantastic."
source: norwalkreflector
