Actress Liv Tyler has become the new brand ambassador for G-Star's latest ad campaign.
Tyler, 32, is to appear in the Dutch denim label's new print campaigns later this year as it plans to open 50 free-standing stores in the US.
A label rep said to PEOPLE: 'Liv is a great fit for the brand because she exudes the perfect level of sensuality, a characteristic very important to G-Star.
'She's a strong, beautiful and independent woman with an impeccable feeling for style.'
Looking to pick up a few new duds, Liv Tyler was spotted shopping in Los Angeles on January 25.
The “Armageddon” actress looked to be in good spirits as she stopped by G Star Raw clothing store to comb the racks while the paparazzi looked on.
Liv was featured in a new YouTube video along with Miley Cyrus and Joaquin Phoenix to support the charity To Write Love On Her Arms.
In the video, Miley shows the seemingly-internet-illiterate Liv and Joaquin how to sign onto the web and vote for TWLOHA to win the Chase Community Giving competition.
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